Colorful Standard starts from a simple idea: well-made t-shirts, sweatshirts, and sweaters in more than fifty colors. No prints, no graphics: the difference is in the color. The brand was born in Copenhagen in 2018 and produces everything in its own factory in Portugal, with doors open to those who want to visit. The cotton is 100% organic, the merino wool is recycled, and the garments are garment-dyed: hence the rich, slightly lived-in shades of colors like Faded Black or Faded Grape. Here you will find crewneck and hooded sweatshirts, t-shirts, joggers, merino sweaters, beanies, scarves, and socks. To choose, it's best to start with the color.
