Hoka

Founded in 2009 in Annecy, France, by Nicolas Mermoud and Jean-Luc Diard, Hoka revolutionized the running shoe industry with its oversized soles. The name "Hoka" comes from a Maori phrase meaning "fly over the earth," reflecting the brand's philosophy of combining comfort and performance without compromise.

Hoka is not just a brand for runners but has become an icon in the world of streetwear and casualwear thanks to its unique blend of functionality and style. Our selection, including limited edition models and the "core" collection, is perfect for those seeking an urban and contemporary look. Each pair of Hoka sneakers offers unparalleled comfort, making every step a unique experience.

Discover our selection and experience "flying over the earth" in urban style! Shop now at FLAT shop and elevate your style to the next level!