Asics

Asics, deeply rooted in the philosophy of "Anima Sana In Corpore Sano," embodies the fusion of physical activity's dynamism and the elegance of style. Founded in 1949 by Kihachiro Onitsuka, the brand evolved from humble beginnings in Onitsuka's living room to a global icon in the sportswear industry. The GEL™ technology of Asics symbolizes this evolution, offering a perfect balance between comfort and functionality.

The technological innovation and advanced research of Asics, rooted in its Foot Research Institute of Sports Science in Kobe, laid the foundation for its remarkable collaborations in the design world. This bond between science and style is manifested through partnerships with influential designers like Kiko Kostadinov, Awake NY, and JJJJound. These collaborations have allowed Asics to blend its technical expertise with new aesthetic and cultural visions, creating footwear that captures both the essence of sport and the soul of streetwear fashion.

Explore the Asics universe on FLAT shop, combining the history, innovation, and style of a historic brand with contemporary trends.